4 Ps of Marketing This exercise will give you practice classifying and understanding the 4 Ps: the controllable marketing mix factors. Marketing managers have several different tools at their disposal that they can control as part of the strategic marketing process. We call those tools the marketing mix-product, price, place (distribution), and promotion. Unlike the environment in which marketing takes place, these variables are controllable by the firm, and as such are the key to how marketers appeal to the customers in their target markets Roll over each item and read statement. Click and drag each item into the correct spot within the chart Lecture Rent Exchange Magazine advertisement Website Pop-up ads Flyer Walmart.com Tuition New app Valet parking Home party Republican candidate Word of mouth Coca-Cola vending machine Target Lecture Rent Exchange Magazine advertisement Website Pop-up ads Flyer Walmart.com Tuition New app Valet parking Home party Republican candidate Word of mouth Coca-Cola vending machine Target Product Price Place (Distribution) Promotion