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4 QUESTION 3 (8 MARKS) Strategic Position and Action Evaluation (SPACE) matrix is a tool used to analyse a company strategic position and the type

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4 QUESTION 3 (8 MARKS) Strategic Position and Action Evaluation (SPACE) matrix is a tool used to analyse a company strategic position and the type of strategies it can develop and implement. a. Based on the table below, design SPACE matrix and discuss the important steps you will follow to identify the company strategic position (4 pts). b. Analyze, now, the position of the company and recommend appropriate solutions to the board of directors (4 pts). Competitive Position (CP). Industry Position (IP). US Market Share -6 Western Europe Growth Rate 5 International Market -4 Emerging Market Growth Share Rate Product Value -2 North America Growth Rate 2 Product Varity Ease entry into Market 5 Use of Technology -6 Merger and Acquisition 2 Climate Financial Position (EP) Stability Position (SP) Debt Ratio 4 Competitive Pressure -6 Current Ratio 6 Price comparison -6 ROE Product Demand -2 EPS 6 Product Line -4 Goodwill Impairment 7 Diversity Substitute Products -2 - 7 4 4 QUESTION 3 (8 MARKS) Strategic Position and Action Evaluation (SPACE) matrix is a tool used to analyse a company strategic position and the type of strategies it can develop and implement. a. Based on the table below, design SPACE matrix and discuss the important steps you will follow to identify the company strategic position (4 pts). b. Analyze, now, the position of the company and recommend appropriate solutions to the board of directors (4 pts). Competitive Position (CP). Industry Position (IP). US Market Share -6 Western Europe Growth Rate 5 International Market -4 Emerging Market Growth Share Rate Product Value -2 North America Growth Rate 2 Product Varity Ease entry into Market 5 Use of Technology -6 Merger and Acquisition 2 Climate Financial Position (EP) Stability Position (SP) Debt Ratio 4 Competitive Pressure -6 Current Ratio 6 Price comparison -6 ROE Product Demand -2 EPS 6 Product Line -4 Goodwill Impairment 7 Diversity Substitute Products -2 - 7 4

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