4. San Juan For several years, Adventure of the Seas has been sailing out of San Juan visiting Southern Caribbean ports. Guests are sourced from the United States, Puerto Rico, and other markets. The company is considering replacing Adventure of the Seas with a newer and larger vessel, Freedom of the Seas, which would result in close to 20% increased capacity. Based on the information provided, please answer the following: 1. With the larger ship, which markets would you target to fill in the additional capacity? 2. Suppose all incremental capacity is sourced from the local market - what happens to the price per day for the San Juan product? Ships Comparison Adventure of the Seas Voyager Class 15 years Ship Class Age Holidays Freedom of the Seas Freedom Class 10 years Market U.S. Puerto Rico Other Market Performance by Seasonality Offpeak Peak Pax Share Per Day Rate Per Day Rate Pax Share Per Day Rate Pax Share Per Day Rate 63% $117 68% $145 51% $168 21% $68 21% $94 24% $107 16% $107 11% $137 25% $151 Ship Capacity Number of Staterooms by Cabin Type Suites Balconies Ocenviews Interior Total AD 125 638 242 668 1673 FR 131 738 282 808 1959 Share of Bookings and Per-Day-Rate by Cabin Type Cabin Type US Puerto Rico Other Suites 87% 2% 11% Balconies 77% 7% 16% Oceanview 64% 18% 19% Interior 52% 35% 14% Guest Onboard Per-Day-Spending Market On Board Spending United States $63 Puerto Rico $24 Other $54 Average $53 AD 1141 Number of Staterooms by Occupancy Double Quad Total FR 1371 588 1959 532 1673 Cabin Type Suites Balconies Oceanview Interior US $201 $130 $98 $90 Puerto Rico $155 $96 $77 $70 Other $192 $122 $94 $83 IN 4. San Juan For several years, Adventure of the Seas has been sailing out of San Juan visiting Southern Caribbean ports. Guests are sourced from the United States, Puerto Rico, and other markets. The company is considering replacing Adventure of the Seas with a newer and larger vessel, Freedom of the Seas, which would result in close to 20% increased capacity. Based on the information provided, please answer the following: 1. With the larger ship, which markets would you target to fill in the additional capacity? 2. Suppose all incremental capacity is sourced from the local market - what happens to the price per day for the San Juan product? Ships Comparison Adventure of the Seas Voyager Class 15 years Ship Class Age Holidays Freedom of the Seas Freedom Class 10 years Market U.S. Puerto Rico Other Market Performance by Seasonality Offpeak Peak Pax Share Per Day Rate Per Day Rate Pax Share Per Day Rate Pax Share Per Day Rate 63% $117 68% $145 51% $168 21% $68 21% $94 24% $107 16% $107 11% $137 25% $151 Ship Capacity Number of Staterooms by Cabin Type Suites Balconies Ocenviews Interior Total AD 125 638 242 668 1673 FR 131 738 282 808 1959 Share of Bookings and Per-Day-Rate by Cabin Type Cabin Type US Puerto Rico Other Suites 87% 2% 11% Balconies 77% 7% 16% Oceanview 64% 18% 19% Interior 52% 35% 14% Guest Onboard Per-Day-Spending Market On Board Spending United States $63 Puerto Rico $24 Other $54 Average $53 AD 1141 Number of Staterooms by Occupancy Double Quad Total FR 1371 588 1959 532 1673 Cabin Type Suites Balconies Oceanview Interior US $201 $130 $98 $90 Puerto Rico $155 $96 $77 $70 Other $192 $122 $94 $83 IN
