4. Segmentation is a key deliverable in the marketing strategy formulation process. Take two companies in Ethiopia (one business product marketer and one consumer product marketer). Based on this a) describe the behaviours of organizational buyers and consumers; b) identify possible target markets for each company considered; c) evaluate segments and suggest target market/s/ for each company; d) evaluate the segmentation process using the five criteria; e) suggest positioning strategy for each company. 4. Segmentation is a key deliverable in the marketing strategy formulation process. Take two companies in Ethiopia (one business product marketer and one consumer product marketer). Based on this a) describe the behaviours of organizational buyers and consumers; b) identify possible target markets for each company considered; c) evaluate segments and suggest target market/s/ for each company; d) evaluate the segmentation process using the five criteria; e) suggest positioning strategy for each company