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4. Since Nippon paints have decided to introduce a new 5L can of special paint called 'Odorless '. This would be a competitor to that
4. Since Nippon paints have decided to introduce a new 5L can of special paint called 'Odorless '. This would be a competitor to that of Jotun in the local market . Nippon paint has priced the paint can at an Average price of $ 95. where as Jotun has an average price of $110. The standard deviation for both products is $8 and $5 respectively. Three specific segments of customers can be expected to form. as a result. One below the lowest price tag of the Jotun and one above the uppermost price level of the Nippon and the third in between. Mr. M anoj kumar Nair (Sr. Sales Executive) wish to identify different segments so that he can position is product well . Answer the following: 1. Identify the segments clearly, with proper diagram. 2.) Identify respective market size for each segment: a) One below the lowest price tag of the Jotun b) One above the uppermost price level ofthe Nippon c) One common for both competitors
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