4. Suppose you take a class on how to conduct surveys. This class would fall into which of the following areas of study recommended by the Commission on Public Relations Education?

A. theory and principles D. research, measurement and evaluation

B. ethics and law E. writing and production

C. planning and management

5. Professions draw upon a specialized body of knowledge based primarily on which one of the following?

A. Firsthand experience shared at professional meetings

B. Conventional wisdom and onthejob experience

C. Theory developed through research

D. Case studies and descriptive research

E. Newspaper reports about the profession

6. One of the foundational research projects in public relations was the study of Excellence in Public Relations and Communication Management, conducted in the 1980s and 1990s. This project was supported by a grant from which organization?

A. Plank Center for Leadership in Public Relations

B. IABC Research Foundation

C. Foundation for Public Relations Research and Education

D. Institute for Public Relations

E. International Public Relations Association