4. SWOT Matrix and Analysis (comes from researching the firm, industry, and competitors). It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Focus on internal and external analysis when completing this matrix. This matrix should be based on research and contain quantifiable metrics. There should be 8-10 items in each quadrant, with research support for each item. 5. Once the SWOT Matrix and Analysis is created, construct the TOWS also known as the Bivariate Strategy Matrix. 6. Group Map - create this based on the firm as a whole or a specific SBU, clearly identify which method you chose and why. 7. Competitive forces analysis, use PESTLE and Porter's Five Forces as the foundation for this analysis. Clearly identify the factors that are impacting the firm, research is required to support the position taken in your narrative. Place the results of the Case Study: Matrices Assignment in a single document and post it to the Case Study: Matrices Assignment submission link