Question
1. Teams: Develop marketing plan for specific VALS types. 2. Example: How would this product be marketed to Thinkers? Achievers? Experiencers? Etc.? 3. Are all
1. Teams: Develop marketing plan for specific VALS types.
2. Example: How would this product be marketed to Thinkers? Achievers? Experiencers? Etc.?
3. Are all products appropriate for all VALS types?
Step by Step Solution
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VALS Values and Lifestyles is a proprietary research methodology used for psychographic market segme...
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Consumer Behavior Building Marketing Strategy
Authors: Delbert Hawkins, David Mothersbaugh
12th edition
978-0073530048, 73530042, 77645553, 978-0077645557
