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4. The challenge we face from customers who have switched from other brands to Hyundai is that they: are used to a higher standard
4. The challenge we face from customers who have switched from other brands to Hyundai is that they: are used to a higher standard of customer care than we currently deliver have lower expectations than we currently meet need time to become accustomed to the Hyundai brand are used to lower priced vehicles
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
