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The company would like to initiate an intenslve advertising campaign in one of the two market segments during the next month. campaign would cost \$5,700, Marketing studies indicate that such a campaign would increase sales in the Medical market by $45,0 or increase sales in the Dental market by $39,900. Required: 1. How much would the company's profits increase (decrease) If it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? [The following information applies to the questions displayed below] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices - one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost \$5,700. Marketing studies indicate that such a campalgn would increase sales In the Medical market by $45,60 or increase sales in the Dental market by $39,900. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? Assume that Minneapolls' sales by major market are: The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. campaign would cost \$5,700. Marketing studies indicate that such a campaign would increase sales in the Medical market by $45, or increase sales in the Dental market by $39,900. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campalgn
