4. The cost of preferred stock Aa Aa Firms that carry preferred stock in their capital mix want to not only distribute dividends to the company's common stockholders but also maintain credibility in the capital markets so that they can raise additional funds in the future and avoid potential corporate raids from preferred stockholders Consider the case of Cold Duck Brewing Company The CFO of Cold Duck Brewing Company has decided that the company needs to raise additional capital. It can sell preferred stock paying an annual $7 dividend per share for $100 per share; however, it will incur a flotation cost of 2.796 per share. After it pays the underwriter, Cold Duck Brewing Company will receive each share of preferred stock that it issues. Based on this information, Cold Duck Brewing Company's cost of preferred stock is from When raising funds by issuing new preferred stock, the company will incur an underwriting, or flotation, cost that the cost of preferred stock. Because the flotation cost is usually expressed as a percentage of price each share, the difference between the cost of preferred stock with and without flotation cost is enough to not ignore