4. The Customers Who patronizes this ethnic restaurant segment and why? What is the demographic of the target market for the average restaurant? Why? (IMPORTANT: Be careful with this question. Resist the urge to merely state that they are targeting all market segments. This lack of targeted strategy is dangerous and bad for business. Successful restaurants may target multiple groups but cannot successfully target all groups. Identify clearly which groups are targeted, then show the evidence for your claims. How long has this ethnic segment of restaurants been in Canada and what has been their pattern of popularity? Why? Has their cuisine ever been trendy? When? If that trend has passed, how and why did the surviving restaurants remain in business? How did they continue to meet the needs of their customers?

5. The Owners Describe the profile of the restaurant owners in this ethnic restaurant segment. Are these small family-owned restaurants? Choose one specific restaurant (established for a minimum of five years) and examine their story more closely. How did they start their business? How did they fund their business venture? What are their biggest struggles? What can you learn from their experience? What would a professional restaurant management consultancy recommend as a strategy to improve their business and extend their longevity and resilience?