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4 The first decision in developing the promotion program is to: Select one A. Set the budget. B. State the mission. C. Identify the target
4 The first decision in developing the promotion program is to: Select one A. Set the budget. B. State the mission. C. Identify the target audience. D. Select the appeal. E. Select the media
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Business Logistics Supply Chain Management
Authors: Ronald H. Ballou
5th edition
130661848, 978-0131076594, 0131076590, 978-0130661845
