4. The founder of an urban farming startup decides to take a top to bottom look at how he moves his produce from his fields to his customers' doorsteps, in order to provide customer satisfaction. Which of the following idea generation strategies is he most likely relying upon?

Relationship-seeking

Development

Habit-breaking

5. Which of the following is true about the process of deliberate opportunity recognition?

During the creativity phase, entrepreneurs should focus on ideas that are new and useful.

During the creativity phase, an entrepreneur may produce new ideas.

During the idea generation phase, an entrepreneur should filter out unrealistic ideas.

6. In the 1988 movie Coming to America, Eddie Murphy's character Akeem Joffer takes a job at McDowell's, a McDonald's knockoff located in Queens. Akeem is told by the founder of McDowell's that, "Look me and the McDonalds people got this little misunderstanding. See, theyre McDonalds Im McDowells. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mic. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but, they use the sesame seed bun. My buns have no seeds." Which of the following reasons is the strongest argument for why McDowell's would not be a good entrepreneurial opportunity?

It lacks a market populated with enough people to buy its products.

It lacks novelty.

It lacks potential economic value.