4. The hypothesis was:

H4: It was hypothesized that the Persuader trait would be a positive predictor of Generalized Opinion Leadership (GeneralOpinionLeader) even when controlling for the effects of the Connector and Maven traits.

Model Summary Adjusted R Std. Error of Model R R Square Square the Estimate 638# .407 404 56005 a. Predictors: (Constant), Maven, Connector, PersuaderCoefficients" Standardized Unstandardized Coefficients Coefficients Model B Std. Error Beta Sig. (Constant) 1.051 .115 9.117 .000 Connector .155 .017 .284 8.924 000 Persuader .305 .022 452 13.583 000 Maven 029 .018 .052 1.598 110 a. Dependent Variable: GeneralOpinionLeaderANOVA" Sum of Model Squares df Mean Square F Sig Regression 149.343 3 49.781 158.713 000 Residual 217.676 694 .314 Total 367.019 697 a. Dependent Variable: GeneralOpinionLeader b. Predictors: (Constant), Maven, Connector, Persuader