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4 : , The president of a company has asked you to develop a model that will predict total sales for proposed new retail store

4: , The president of a company has asked you to develop a model that will predict total sales for
proposed new retail store locations. You have access to the data file (retail sales.xls). The company
has obtained data from a sampling survey of households in each of the target sales areas for their
existing stores, and the variables retail sales (Y) and income (x) per household will be used to develop
the model. All variable are measured in USD $.
In this question use EXCEL directly and get the answers of the following questions:
a) Plot Total sales against locations, and make brief conclusions;
b) Estimate the linear regression model;
c) Interpret the results.
d) Test the significance of slope, 2, of the model. Use p-value of the EXCEL output to interpret
the results.
e) EXCELL also provide ANOVA table. Get coefficient of determination, r2, using information in
this TABLE (Note you can get this information directly from output), but here show how you
will use ANOVA to get r2.
f) How you can use the information from data and EXCEL regression output, to construct 95%
confidence interval of prediction of E(Yx) when x0=5000, that is income per household is
Get the interval and interpret the results. [You will need to use the formula of standard
error of the estimator of the predictor, we showed this both in lecture, also you can refer to
Gujrati book). Show how you calculated this standard error and applied it to get the
confidence interval.
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