4. The strategy implementation happened between 2001 and 2004 according to table 4 and 5 in the case. What advice would you have given to CITI Bank on: a. Security b. Stock markets c. Information systems reliability Hint: Remember that this was a consolidation stage in internet development as illustrated in the diagram below. [30 Marks]

Exhibit 1.5 During the past decade. e-business companies have passed through four distinct periods, as reflected in the evolution of the NASDAQ Grassroots of -businesS Rise of the Internet Stock Market Consolidation phase 5000 50 4500 400O 3500 3000 Ports 2500 2000 - 150O 1000 500 1994 1996 1996 1997 1998 1999 200g 2001 2002 2009 2004 Launch of ron.com Exhibit 1.5 During the past decade. e-business companies have passed through four distinct periods, as reflected in the evolution of the NASDAQ Grassroots of -businesS Rise of the Internet Stock Market Consolidation phase 5000 50 4500 400O 3500 3000 Ports 2500 2000 - 150O 1000 500 1994 1996 1996 1997 1998 1999 200g 2001 2002 2009 2004 Launch of ron.com