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The sun seems to be affecting a lot of people you know - they are wanting to protect their skin. You have noticed a lot of SPF and UVF type garments on the market. You are thinking of getting into a new line of sun-safe products, but are not sure what to focus on (sunscreen, glasses, hats, or clothing)... maybe all of it?!

Need help with writing future research for the above scenario:

The Management Dilemma (see page 31 and 50):

The sun may cause skin cancer, sunburns, or other skin damage, which could explain why it appears to be affecting so many people you know.

People may want to protect their skin for a variety of reasons, including the prevention of skin cancer, sunburn, and other skin damage.

People are becoming more aware of the dangers of the sun, and there is a demand for products that protect against the sun, which could explain why there are so many sun-safe products on the market.

Future Research

Should the Management dilemma change or remain the same? Should this research be pursued or is there a better idea that should be pursued - now that you have done your exploratory research. Do you have enough information to draw this conclusion? Explain and defend your answer.