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There is a link between organisational ethics and the business model. In this case study the author argues that "One of the biggest ironies about the business models of Google and Facebook is that while they talk of "democratising information" their monopoly over digital advertising has taken revenue from genuine news organisations, causing thousands to close." Explain in detail what is meant by "democratising information". In your explanation demonstrate why the author argues against this "democratising information" by Google and Facebook as the "biggest irony".