4) To generate an after-budget profit of $600,000 in the next 12 months" is an example of a marketing objective. A) True B) False Answer:
Multiple Choice Questions: (Choose the most appropriate option 1) Advertising is best defined as A marketing ja paid form of marketing communication designed to influence thought patterns and purchase behavior Clasection of business ja sales tool designed to elicit an immediate response from consumers E) a media division within a marketing department Answer: 2) A story about a company product in a newscast or newspaper that is not paid for by the company is an example of which form of integrated marketing communications? Al advertising B) sales promotion public relations D) event marketing sponsorship Answers 3)A main reason advertisers do not advertise more on social media is Alt ergensive B) not sure which seal media to use return on investment is difficult to measure traditional media work best E) it is not interactive 4) in the business planning process, another term for execution is A concepts objectives strategies SA mission statement is the foundation of Al the marketing By the advertising plan the media plan by the corporate plan the public relationsplan TRUE FALSE QUESTIONS 1) Corporate plans are very specific-all activities related to product, price, distribution and marketing communications are outlined in the plan A True B) False 2) To refresh the world is an example of a corporate strategy AJTE B) False A Multiple Choice Questions: (Choose the most appropriate option 1) Advertising is best defined as A marketing ja paid form of marketing communication designed to influence thought patterns and purchase behavior Clasection of business ja sales tool designed to elicit an immediate response from consumers E) a media division within a marketing department 2) A story about a company product in a newscast or newspaper that is not paid for by the company is an example of which form of integrated marketing communications? Al advertising B) sales promotion public relations D) event marketing sponsorship Answer: *)A main reason advertisers do not advertise more on social medias Al to expensive B) not sure which social media to use return on investment is difficult to measure traditional media work best E it is not interactive 4) in the business planning process, another term for executionis A concepts B) tactics Cobjectives strategies 5) Amission statement is the foundation of Al the marketing By the advertising plan the media plan by the corporate plan the public relationsplan TRUE FALSE QUESTIONS 1) Corporate plans are very specifical activities related to product, price, distribution and marketing communications are outlined in the plan A True B) False 2) "To refresh the world is an example of a corporate strategy Aj Tre B) False Anwe
