4. Video Case Study: Employee Benefits at Bright Horizons

Watch the following video about Bright Horizons, and then use your knowledge of human resources and employee benefits to answer the questions that follow.

>> Dan Henry: Expensive. The state of benefit packages in the U.S., frankly, is, I think it's in flux, and I think many people are trying to manage both what is coming with universal health care and mandated coverage with rising expenses, and, and increasing sort of expectations and demands on the part of their employees. You know, we're, frankly, no different. Hi. I'm Dan Henry, and I'm the Chief Human Resources Officer [music] for Bright Horizons. I'm often in meetings with fellow human resource colleagues, and one of the things they always lead with is our recognition as a Fortune 100 best company. That comes from, I think, the reality that we make these investments in our people so that we can be viewed as thought leaders and have sort of authentic and objective validation of the work that we do internally because we recognize that we can't create this value, the specialness in organizations that we do business with. And, and they don't, they won't rely on us as a trusted advisor in that way if we can't prove to them that we are very sincere about doing it on our own. So many of the things that we offer externally we try to offer internally, not always one to one because the dynamics are oftentimes very different, but we absolutely try to have a package here that creates this sense of wholeness and gives us the ability to be credible with our client partners. Look, we were offering benefits to people long before there was a mandate in an industry where benefits for teaching staff isn't common. We, we give teachers choice. We have non-traditional benefits including last two years pet care, which is something that people have said they wanted, and now they have. Probably tuition advisory services would be another benefit that people might not have, have heard of. Because it's a solution we've developed, we've offered it to our employees, and it gives them the ability to actually have a counselor working with them to help them make decisions about their degree pursuits. That, that's a very unique solution that we hope people take advantage of, but it's available to our employees today, which is really a powerful way to help them make good decisions about furthering their education. >> Dan Henry: I think for us, these kinds of benefits really help to contribute to the overall view that we respect people, we value them, and we invest in them. And I've had two just today alone, two people, a teacher in [music] Wisconsin and someone on my own team who both referenced the fact that we're investing in them in, in their educational pursuits, and how much that means to them. That we recognize as an individual that there's a part of them that they think is a little incomplete and that we as an organization are coming along side of them to help them feel whole. To finish something that they've always wanted to finish. We're making that easy. We're giving them the time, and we're encouraging them to do that through these programs that we have like tuition advisory solutions. 

Dan Henry, chief human resources officer for Bright Horizons, says that the companys tuition advisory solutions is a unique program that will help employees make good decisions about their degree pursuits. Offering such a unique benefit indicates that Bright Horizons is:

A.) considering a benefits strategy tailored to family status.

B.) considering benefits for Generation Y only.

C.) considering benefits appropriate for different groups of people.

D.) considering benefits for retirement concerns.

Dan Henry says that the company provides benefits that support the overall view that it respects, values, and invests in its employees. With this in mind, it could be said that Bright Horizons sees its benefits package as one that provides benefits to:

A.) the company only.

B.) both the company and employees.

C.) the company stockholders only.

D.) the employees only.