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4. What is market segmentation and why is it important? 4 marki 5. Briefly discuss the steps in the market research process. S marks 6.

4. What is market segmentation and why is it important? 4 marki 5. Briefly discuss the steps in the market research process. S marks 6. Identify the five steps in the consumer buying process and explain what is involved in each step. 10 marks

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