4. What makes production of promotional materials the area where advertisers and their agencies are most likely to call on external facilitators for expertise and assistance? 5. Give an example of how the skills of a public relations firm might be employed to reinforce the message that a sponsor is trying to communicate through other forms of promotion. Check out a different MN ad agency. (Optional Exercise) 1. Cmithun.com 2. Camichaellynch.com 3. Martinwillimas.com 4. Periscope.com 5. Oco.com 6. Risdall.com 7. Collemcvoy.com 8. Stonearchcreative.com Can you position any of these companies on a positioning map? (Optional Exercise) Wide Range of Services ew Media Traditional Media Narrow Range of Services M = Mono F = Fallon T = Tunheim S = Space150 O = Orman G = Gage GM = General Mills P = Push GT = Gannett MT = Merit