4. What must the process of segmentation offer you as a firm? (Check all that apply) It needs to help you estimate a specific customer segment's value so that you can decide how much money to invest in each segment. it has to identity specifice customer needs so that you are able to design a unique value proposition that helps position the product for them this to provide you with a sole segment so that you can focus 100% of your efforts on that one target. It has to provide a clue for how best to serve those customers