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4. Yoplait has new line of Greek yogurt in a 9 oz size. The Marketing Managers plan to test market the product in one
4. Yoplait has new line of Greek yogurt in a 9 oz size. The Marketing Managers plan to test market the product in one small market for three weeks. They has calculated the cost and projected sales for each of the different flavors: Plain cost is .55 each with a projected sales of 12,000 units, Strawberry cost per unit is .60 with a projected sales of 15,000 units, Blueberry cost are .68 per unit with a projected sales of 9,000 units. Each yogurt product will retail at the same price. Using the average cost pricing and a 35% markup what will Yoplait price these product at the retail level This is a focus on average cost pricing 10 pts.
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