40. What describes fact-based decision-making according to quality management principles?

Choose 2 answers.

-Decisions foster trust in plans.

-Decisions reduce external bias.

-Decisions have a marginal effect on relationships with suppliers.

-Decisions are based on the instincts of experienced leaders.

41. A company's marketing team tells an analyst that fewer customers are opening emails in the recent email campaign. The analyst interviews a few marketing coordinators and discovers changes were made to the email subject line between the last successful email campaign and the recent one. The analyst then uses a statistical technique to compare the email open rates for each campaign.

Which step does the comparison of the email open rate represent in the plan-do-check-act cycle?

O Check

O Plan

O Act

O Do

42. A spa wants to determine which duration of its massage packages is the most popular. The spa has 30-minute, 50-minute, and 75-minute sessions.

Which statistical measure should be used and is less affected by outliers and skewed data?

O Mean

O Median

O Standard deviation

O Mode

43. Which process is designed to proactively act before a problem occurs?

O Quality control

O Common cause variation activity

O Quality assurance

O Plan-do-check-act activity

44. Which process is considered a statistical process control procedure?

O Forecasting future consumer demand for a new product

O Evaluating consumer complaints about manufacturing defects

O Aligning marketing strategy with manufacturing capabilities

O Determining if the precision of a manufactured product is within a tolerable range

45. Which activity is enhanced by improving operational processes and identifying the root cause of problems?

O Change management operations

O Organizational performance

O Corporate social responsibility

O Compliance with industry standards

46. Which activity is enhanced by improving operational processes and identifying the root cause of problems?

O Change management operations

O Organizational performance

O Corporate social responsibility

O Compliance with industry standards

47. How should Ishikawa's seven basic tools of quality be used?

Choose 2 answers.

O The tools should be used only by high-level managers and not by average workers.

O The output from one tool can be used as another tool's input.

O The tools make trends easy to recognize within only one graph.

O The tools can be used in combination with each other.

48. Which two types of graphs illustrate and analyze measurements or trends over time?

Choose 2 answers.

O Check sheet

O Run chart

OControl chart

O Pareto chart

49. Which tool is often referred to as a fishbone chart or diagram?

O Cause-and-effect diagram

O Histogram

O Scatter diagram

O Flowchart

50. How is a cause-and-effect diagram used?

O As a financial risk calculation tool for a new product release

O To brainstorm possible root causes for an intermittency problem

O To assign blame for manufacturing problems

O As a software tool to automatically generate a business process diagram

51. How do a run chart and a control chart differ?

O They are the same, except a run chart includes limits or constraints that a process should not exceed.

O They are the same, except a control chart includes limits or constraints that a process should not exceed.

O A run chart reveals trends in manufacturing problems over time, whereas a control chart is essentially a snapshot in time.

O A control chart reveals trends in manufacturing problems over time, whereas a run chart is essentially a snapshot in time.

52. What is a primary objective of the Six Sigma quality management system?

O Establishing ISO 9000 standards for excellence

O Providing an organizational roadmap for project managers and operations managers

O Producing a balanced scorecard

O Approaching perfection in manufacturing operations

53. An organization develops a new strategic plan and seeks ways to improve process performance by reducing variation to only 3.4 defects per million process outputs.

Which tool can the organization use to meet this goal?

O Linear programming

O Statistical process control

O Six Sigma

O Just-in-time

54. A firm seeks to sharply reduce sales lead times to enhance sales effectiveness and productivity.

Which action should the firm take to accomplish this?

O Increase the research and development budget

O Prepare a media campaign

O Deploy a customer relationship management tool

O Implement additional quality assurance measures

55. A manager has been assigned to manage a digital marketing analytics team. The manager tasks the team with determining similarities among existing customers in the company's database, such as similarities in products purchased, location, and the average amount spent per order among existing customers.

Which type of activity will help the team accomplish this task?

O Linear programming

O Data mining

O Touchpoint analysis

O Regression analysis

56. What does big data include?

O Information that can be analyzed with spreadsheets

O Both structured and unstructured data

O Powerful extraction tools

O Inferential statistics for large companies

57. What does prevalence measure when studying disease frequency?

O Potential future cases of a disease

O Only past cases of a disease

O Only new cases of a disease

O All existing cases of a disease

58. A hospital is restructuring its business and administrative functions.

Which component of service delivery could be analyzed with a data analytics approach to help determine whether the hospital is adequately staffed for each shift?

O Staff education levels

O Patient satisfaction levels

O Patient-to-staff ratios

O Staff productivity levels

59. Which analytic used in healthcare is calculated as a proportion of new cases compared to person-time units?

O Incidence rate

O Cumulative incidence

O Morbidity rate

O Prevalence