40. Which of the following does not increase the bargaining power of buyers?

a.	Buyers face few switching costs.	c.	Products that the buyer purchase represent a significant percentage of the buyers' costs.
b.	Buyers earn high profits.	d.	Buyers can engage in backward integration.

41. When firms that provide critical raw materials to an industry constantly negotiate for higher prices, the

a.	bargaining power of buyers is high.	c.	bargaining power of buyers is low.
b.	bargaining power of suppliers is high.	d.	bargaining power of suppliers is low.

42. Which of the following does not increase the bargaining power of suppliers?

a.	An abundance of substitute products	c.	Domination of the supplying industry by a few competitors.
b.	Built-in switching costs among the suppliers' products	d.	All of the above increase the bargaining power of suppliers.

43. Low-cost leaders depend on capabilities readily available to others in the industry, such as access to scarce raw materials, large market share, or a high degree of capitalization.True / False

44. Firms employing the focus-differentiation strategy produce highly differentiated products or services for the specialized needs of a market niche.True / False

45. Businesses adopting the same generic strategy

a.	seek the same form of comparative advantage.	c.	must be in the same industry.
b.	comprise a strategic group.	d.	None of the above.

46. Porter's reference to "stuck in the middle" refers to businesses employing

a.	both a focus and a differentiation strategy.	c.	both a focus and a low-cost-differentiation strategy.
b.	both a focus and a low-cost strategy.	d.	None of the above.

47. Which of the following is typically associated with a focus-low-cost strategy?

a.	Price sensitive customers	c.	Vulnerability to intense price competition.
b.	Emphasis on a narrow segment of the market	d.	All of the above.

48. Which strategy is most vulnerable to technological obsolescence?

a.	Focus-differentiation	c.	Focus-low-cost
b.	Differentiation	d.	Multiple strategies