400-500 WORDS Question 1 1.1 Explain, In your own words, why predictive marketing is so valuable to Integrated digital marketing, providing examples that illustrate its Importance (for example, targeting and CLV and the advantages they provide). 1.2 Explain how you would implement predictive marketing in your organization or business context. Question 2 Explain why causal inference is so critical to understanding the effectiveness of digital marketing Interventions, Including an explanation of how causation Is not the same as correlation