40)Which of the following should be used to increase your audience's interest in a message?

Select one:

a. Personal appeals

b. An emphasis on negative news

c. Negative emotional reactions

d. The "you" attitude

e. Words such as "I," "me," and "mine"

41)Which of the following will an audience judge based on the quality of your writing?

Select one:

a. The depth of the research

b. The focus of the topic sentences

c. The readability index

d. The amount of time spent proofreading

e. The quality of your thinking

42)Which of the following is an important point to verify when you are evaluating the content of a draft?

Select one:

a. That the primary readers are clearly identified

b. That headings and subheadings are incorporated

c. That all information is given the same space and attention

d. That no points are repeated

e. That all information is accurate, relevant, and complete