40)Which of the following should be used to increase your audience's interest in a message?

Select one:

a. Personal appeals

b. An emphasis on negative news

c. Negative emotional reactions

d. The "you" attitude

e. Words such as "I," "me," and "mine

41)Which of the following will an audience judge based on the quality of your writing?

Select one:

a. The depth of the research

b. The focus of the topic sentences

c. The readability index

d. The amount of time spent proofreading

e. The quality of your thinking

42)Which of the following is an important point to verify when you are evaluating the content of a draft?

Select one:

a. That the primary readers are clearly identified

b. That headings and subheadings are incorporated

c. That all information is given the same space and attention

d. That no points are repeated

e. That all information is accurate, relevant, and complete

43)During which part of the review process should you check to see if a better arrangement of information would be more effective?

Select one:

a. When evaluating for style

b. When evaluating for tone

c. When evaluating for accuracy

d. When evaluating for content

e. When evaluating for organisation

44)Why is it important to revise messages carefully?

Select one:

a. To allow the message to be viewed on a mobile device

b. To compose it based on writer's needs

c. To ensure the message gets results

d. To verify the research

e. To keep the message flexible and unfocused

45)Which of the following is a good way to improve the readability of a message?

Select one:

a. Highlight every key detail

b. Avoid lists and bullets

c. Avoid all use of jargon

d. Use long paragraphs

e. Make it easy to skim