41

What is the purpose of post-mortem reporting?

Review Later

To show how your campaign is performing over various periods of time

To break down each metric used involved your platform(s) and its role on objectives

To examine what tactics or platforms performed best on the completion of a campaign

To give higher-management an easy-to-understand overview of your socials performance

42

What is one way to get stakeholder buy-in while sharing social reports?

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Highlight customer testimony on why your social channel is the best

Contrast your vanity metrics against your actionable metrics

Dont highlight any data or metrics

Know who you are reporting to and tailor the report

43

What are some best practices to make sure your data is easy to understand in your report? (Choose Three Answers)

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Explain in detail how the data is measured

Only show data that is relevant to your report

Explain how the data impacted brand objectives

Visualize your data

44

Successful brands build an active community by consistently engaging with their audience. Which of these are examples of community engagement? (Choose Three Answers)

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Liking or sharing audience comments or posts

Promoting a sale on your socials

Responding to comments

Encouraging your audience to remix your content

45

What are two major benefits of growing an active community?

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It can lead to an increase in sales

Increased brand advocacy

Audiences are less likely to move to other accounts for content

Customers will exclusively buy from your brand