41.Which of the following industries can be used to demonstrate an economic moat?

• Box manufacturers
• Cleaning supplies
• Candy bars
• Soft drinks

42.Which of the following demographic groups was born between 1946-1964?

Teenagers

Baby Boomers

Generation X

Tweens

43.Collecting sales data reports would be an example of what role of marketing research?

Reactive

Futuristic

Diagnostic

Descriptive

Predictive

44.What is a target market?

• The norms and regulations of operating in a particular region.
• The type of people you are interested in hiring to work for your company.
• The population you are most interested in selling your products or services to.
• The current growth of your company in the location you are operating.

45.Do you have to pay a fee to use Slideshare?

Report an Error

No, you do not have to pay a fee to use Slideshare.

Only managers can use Slideshare.

There is no service called SlideShare.

Yes, you have to pay a fee to use Slideshare

46.Regular collection of industry marketing cost data is _____.

a valuable set of information to remain competitive

None of these answers is correct.

nice if there is time but not essential

necessary to achieve effective sales

47.What is positioning?

When a marketer creates a psychological profile of a product.

Part of the four Ps of marketing.

The spot a product takes up in the marketplace.

How the marketer views the product.

A process that influences potential consumers' perception of a product.

48.Which of the following do digital marketing dashboards track?

Working Capital

Lead generation

Product performance

Average profit margin

49.How can a sales force utilize an IMC message?

They can hand out free samples of the product in malls to let the people try the product out.

They can concentrate on the price of the product, and the demand from the end consumer.

They can offer tremendous discounts on the price of the product in addition to promoting it.

They can provide impressive presentations on the product, like TV commercials.

They can focus on the same key promotional message that the advertising, sales promotion and public relations elements contain.

50.Income falls under what category as a characteristic of a market profile?

• Psychographic
• Demographic
• None of the answers are correct
• Geographic