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4.1. Your presentation was successful and you have now been asked by your manager to create the creative brief for your client. Your creative brief

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4.1. Your presentation was successful and you have now been asked by your manager to create the creative brief for your client. Your creative brief should identify the following: a) creative content for chosen media using consumer language in the brief b) pitch or appeal for product or service in the brief that meets client requirements c) supporting information required for consumer understanding of product or service in the brief d) Ensure budget for creative work, consistent with overall marketing budget, is contained in the brief e) Incorporate deadline for creative work consistent with overall media schedule in the brief

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