4.13 Do Americans prefer name survey was conducted by Harris Poll Interactive, Inc. in November 2014. Suppose the results, based on 1,138 females and 1,138 males, were as follows: GENDER PREFERENCE Male Female Total Name-Brand Milk 319 341 660 Store Brand Milk 717 649 1,366 Something Else 102 148 250 Total 1,138 1,138 2.276 Source: Data extracted from Harris Interactive, "Do Americans Prefer Name-Brands or Store Brands? Well, That Depends," billy/IFpaOKL