43. The type of advertising that strives to reinforce previous promotional activity by keeping the name of the good, service organization, person, place-idea, or cause before the Phic advertising A retentive breminder C infomative advertising 4. While discussing the objectives of their peomotional campaign, marketers at Mathel Inc,concladed that would be sustable for ther products that are currently in the growth and early m ity ges oftheifocycle. reminder bpersuasive d perceptual 45. When Bufferin advertisesat its products have a greater pan.elieving eflectan apna or Tylenol. ts using- advertising. d institutional 46. In gencral, markcters that participatc in comparative advertising sell products with smaller market shares than category leaders. b. are the market share leaders c. are trying to elinanate one or more competitors as a means of driving up prices. d sell mostly shopping goods 47, Radio Shack is advertising Sirius satellite radios as gifts for the holiday season The television ad benefits both companies and is an example of advertising a informative d retail 48. Oriental Insurance peomotes identity theft insurance with an advertisement that wams of stolen credit cards and Ealsified social security numbers. Which appeal is being used in this commercial to motivate the viewer to act? Factual b. Humor e. Sex 49, Which type of ads typically lose their effectiveness very fast? h Sex CHumor d. Factual 0, Compared with broadcast nctworks, advertising on cable gives marketers access to trget audiences smaller h more broadly defined more narrowly defined d much larger 1. Which advertising media has selectivity, intense coverage, speed, flexibility, opportunity to coevey complete information, and personalization, as its advantages, whereas, suffers from disadvantages like high cost and conumer resistance? b Radio . Direct ma d. Magazines 2. Lack of flexibelity compared to other media is the biggest disadvantage of television. b radio d magazines