44. Which of the following services does Flena Hansen's SWIM Social not deliver for clients! a Content production b. Research and reporting c. Sponsor activation d. Platform management 45. It was discovered that several children in the Seattle area had developed food poisoning from eating a hamburger at a Jack-in-the-Box restaurant. In a message to the public, the company reassured consumers that this problem would never occur again. This message directly addresses the a product evaluations of customers b. locus of control of the problem c. stability of the problem d. focus of the problem 46. Per our in-class discussion with Gizem Ceylan, what can brands in low involvement categories (such as Fairy dish detergent) incorporate into advertisements to grab consumers' attention and peak their interest? a. Discussion of attributes b. Music and visuals c. Pricing information d. Ingredient information 47. Which of the following steps helps in retaining the intended meaning and purpose of a press release? a. Distributing newsletters among employees b. Having working relationships with editors c. Conducting shareholder meetings regularly d. Encouraging employees to write feature stories about the firm 48. A canned soup manufacturer has prepared questionnaires for its employees and customers. The questions are about how the people view its brands, the profits it is making current market trends for canned soup, and the employee activities of the company. Through these questionnaires, it hopes to collect positive, newsworthy information that it can use later. The company is in the process of a identifying vehicles for PR communication b. creating a company PR portfolio c researching for PR influencer strategy. d. conducting a PR audit. 49. Retailers sometimes do not use point-of-purchase marketing materials provided by a brand. This occurs for all of the following reasons except: a. The display only increases sales for one brand b. The display is difficult to assemble c. This display is too big d. The display is ugly 50. During which stage of the personal selling process does a salesperson make a first impression? a. prospecting b. pre-approach c. approach d. early presentation 44. Which of the following services does Flena Hansen's SWIM Social not deliver for clients! a Content production b. Research and reporting c. Sponsor activation d. Platform management 45. It was discovered that several children in the Seattle area had developed food poisoning from eating a hamburger at a Jack-in-the-Box restaurant. In a message to the public, the company reassured consumers that this problem would never occur again. This message directly addresses the a product evaluations of customers b. locus of control of the problem c. stability of the problem d. focus of the problem 46. Per our in-class discussion with Gizem Ceylan, what can brands in low involvement categories (such as Fairy dish detergent) incorporate into advertisements to grab consumers' attention and peak their interest? a. Discussion of attributes b. Music and visuals c. Pricing information d. Ingredient information 47. Which of the following steps helps in retaining the intended meaning and purpose of a press release? a. Distributing newsletters among employees b. Having working relationships with editors c. Conducting shareholder meetings regularly d. Encouraging employees to write feature stories about the firm 48. A canned soup manufacturer has prepared questionnaires for its employees and customers. The questions are about how the people view its brands, the profits it is making current market trends for canned soup, and the employee activities of the company. Through these questionnaires, it hopes to collect positive, newsworthy information that it can use later. The company is in the process of a identifying vehicles for PR communication b. creating a company PR portfolio c researching for PR influencer strategy. d. conducting a PR audit. 49. Retailers sometimes do not use point-of-purchase marketing materials provided by a brand. This occurs for all of the following reasons except: a. The display only increases sales for one brand b. The display is difficult to assemble c. This display is too big d. The display is ugly 50. During which stage of the personal selling process does a salesperson make a first impression? a. prospecting b. pre-approach c. approach d. early presentation
