44. While discussing the objectives of their promotional campaign, marketers at Mattel Inc., concluded that would be suitable for their products that are currently in the growth and early maturity stages of their lifecycle. a reminder b persuasive d perceptual 5. When Bufferin advertises that its products have a greater pain-relieving effect than aspirin or Tylenol, it is using advertising c. advocacy 46. In general, marketers that participate in comparative advertising sell products with smaller market shares than category leaders. b. are the market share leaders. are trying to eliminate one or more competitors as a means of driving up prices d. sell mostly shopping goods, 47, Radio Shack is advertising Sirius satellite radios as gifts for the holiday season. The television ad benefits both companies and is an example of advertising. ainformative d retail 48, Oriental Insurance promotes identity theft insurance with an advertisement that wams of stolen credit cards and falsified social security numbers. Which appeal is being used in this commercial to motivate the viewer to act? a Factual b. Humor c. Sex d. Fear 49. Which type of ads typicall y lose their effectiveness very fast? Fear b. Sex Humor d. Factual 50, Compared with broadcast networks, advertising on cable gives marketers access totarget audiences. smaller b. more broadly defined C more narrowly defined d. much larger 51. Which advertising media has selectivity, intense coverage, speed, flexibility, opportunity to convey complete information, and personalization, as its advantages, whereas, suffers from disadvantages like high cost and consumer resistance? b. Radico Direct mail d Magazines 52. Lack of flexibility compared to other media is the biggest disadvantage of b. radio, d. magazines