45 Balanced Scorec ai identified four major goals and several objectives required to meet each goal. Kris aceuticals Company (IPC) recently revised its performance evaluation system. comller of IPC, suggested that a balanced scorecard be used to report on progress toward Nordmark, biectives. At a recent meeting, she told the managers of IPC that listing the objectiv the ting tep in installing a new performance measurement system. Each objective has to be or more measures to monitor progress toward achieving the objectives. She was only the ste ied by one of the managers in identifying appropriate measures. he goals and objectives determined by the top management of IPC are as follows 1. Maintain strong financial health a, Keep sufficient cash balances to assure financial survival. b. Achieve consistent growth in sales and income c. Provide excellent returns to shareholders. E1 as 2. Provide excellent service to customers. a. Provide products that meet the needs of customers b. Meet customer needs on a timely basis. c. Meet customer quality requirements. d. Be the preferred supplier to customers. 3. Be among the industry leaders in product and process innovations. a. Bring new products to market before competition. b. Lead competition in production process innovation. 4. Develop and maintain efficient, state-of-the-art production processes. a. Excel in manufacturing efficiency. b. Meet or beat product introduction schedules. d-.0 Propose at least one measure of performance for each of the objectives of IPC. tu of home furnishings. The com