45. Creative destruction

a. challenges leaders to stop thinking about marketing strategy

b. can only work in socialist economies

c. challenges leaders to purposely change or re-invent what's working, for greater value

d. means If it ain't broke, don't fix it

e. works best in an economic environment where growth in new technologies is sustainable

47. These two business-level strategies can be keys to building competitive advantage:

a. low-cost leadership and differentiation

b. advertising and distribution

c. segmentation and positioning

d. pricing and branding

e. innovation and quality