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46. Uniqlo was successful in the global fast fashion clothing industry because it adopted a fully vertically integrated production/manufacturing supply chain. In order to be
46. Uniqlo was successful in the global fast fashion clothing industry because it adopted a fully vertically integrated production/manufacturing supply chain. In order to be success and to be able compete with other global competitors, it invested only in low-cost wage economies in China and Bangladesh. True or False
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
