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4/6/22, 8:31 PM Assignment Print View 4. Award: 10.00 points The Coca-cola Company introduced New Coke in 1985. Within three months of this introduction, negative
4/6/22, 8:31 PM Assignment Print View 4. Award: 10.00 points The Coca-cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-cola to reintroduce the original formula of Coke as Coca- Cola Classic. Suppose that two years later, in 1987, a marketing research firm in Chicago compared the sales of Coca-cola Classic, New Coke, and Pepsi in public building vending machines. To do this, the marketing research firm randomly selected 10 public buildings in Chicago having both a Coke machine (selling Coke Classic and New Coke) and a Pepsi machine. The Coca-cola Data and a MINITAB Output of a Randomized Block ANOVA of the Data: Building 2 3 4 5 8 9 10 Coke Classic 45 136 134 41 146 33 71 224 111 87 New Coke 6 114 56 14 39 20 42 156 61 140 24 90 100 43 51 42 68 131 74 Pepsi 107 Two-way ANOVA: Cans versus Drink, Building Source SS MS F P Drink 7997.6 3998.80 5.78 0.011 Building DO CON 65573.5 6174.83 8.93 0.000 Error 12443.7 691.32 Total 29 76014.8 Descriptive Statistics: Cans Variable Drink Mean Cans Coke Classic 102.8 New Coke 64.8 Pepsi 73.0 (a-1) Calculate the value of the test statistic and p-value. (Round "test statistic" value to 2 decimal places and "p-value" to 4 decimal places.) Test statistic p-value (a-2) At the 0.05 significance level, what is the conclusion? OReject Ho ODo not reject Ho https://ezto.mheducation.com/hm.tpx?todo=c15SinglePrintView&singleQuestionNo=4.&postSubmissionView=13252718866808096&wid=1325271908... 1/24/6/22, 8:31 PM Assignment Print View (b) What is the Tukey simultaneous 95 percent confidence interval for the following? (Negative amounts should be indicated by a minus sign. Round your answers to 2 decimal places.) Confidence interval Coke Classic - New Coke Coke Classic - Pepsi New Coke - Pepsi rev: 02_08_2022_QC_CS-294898 References Worksheet Difficulty: 2 Medium Learning Objective: 12-03 Compare treatment effects and block effects by using a randomized block design. https://ezto.mheducation.com/hm.tox?todo=c15SinglePrintView&singleQuestionNo=4.&postSubmissionView=13252718866808096&wid=1325271908... 2/2
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