48. Commercial risk is when fluctuating exchange rates impact on how much a firm actually receives in its own domestic currency. * (15)) O True False 49. The emic approach to addressing cultural differences recognises that some important values are culture specific. * (19)) O True O False46. Performance standards in the use of high-technology products will sometimes differ from country to country because: * (15)) There can be variation in the level of technical infrastructure between nations Products developed in advanced nations often exceed the needs of users in less-developed countries Consumers will often prefer products that are simple to use All of the above 47. In Asian markets the product lifecycle differs in that: * [(15)) The innovation stage tends to be longer The growth stage shorter The maturity stage shorter All of the above 48. Commercial risk is when fluctuating exchange rates impact on how much a firm actually receives in its own domestic currency. * (15)) True False