1. 4.Your company of 500 employees is implementing a new recycling policy and has placed you in charge of communicating this policy to employees.Each desk at the company headquarters and branch offices will have its own mini-recycling bin, which employees will then empty into a central receptacle in the building on a weekly basis.
2. The company goal is for at least 90 percent of employees to be aware of the program in the next 30 days, with at least 70 percent compliance in the next 60 days.
3. You have been given a small budget of $250, and you have use of the company's already existing communications infrastructure, which includes email, the company's externally facing Twitter account and Facebook page,and an emailedmonthlynewsletter.You are not limited to these communication channels.Past experience has shown that many employees often do not read mass emails that are sent out from the company.
4. Your task for question 4:In your response to this scenario, make recommendations for the best communication strategies that a manager would need to use to accomplish the company goals.Take note to discuss terms from p. 47 "Channel Strategy" (Richness-Cost) and p. 44 "Psychological Strategy" (particularly head, hand, heart, positive, negative appeals, direct and indirect approaches) from Baker Ch 2.
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