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5. (1 point) Using the concepts of the balanced scorecard, suggest one Internal-Process Perspective, one Customer Perspective and one Learning and Growth perspective performance measures

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5. (1 point) Using the concepts of the balanced scorecard, suggest one Internal-Process Perspective, one Customer Perspective and one Learning and Growth perspective performance measures for a pharmaceutical company that produces and distributes medication. (respond in a maximum of 5 lines, and use readable writing) 6. Elon Mask is an entrepreneur who owns a company that produces and sells face masks. The company has three divisions located in Bilbao, Madrid and Malaga. Below, you can nd some information about the year 2019 (on the 31St of December) for each of the units and for the company. Common 6 uit Debt Bilbao Madrid Mala 1 a Total Sales revenues 180,000 a 240,000 a 80,000 500,000 a Cost of goods sold 130,000 a 11,000 45,000 186,000 a o . eratin income 50,000 229,000 a 35,000 314,000 a Total assets 500,000 a 420,000 a _ 430.00% 720,000 The debt is long term and borrowed against an interest rate of 3% from a local bank. There are no current liabilities. Shares are traded at the book value. The cost of equity capital is 8%. The required rate of return is 12%. Corporate taxes on income are 15%. a. (2 points) Calculate the Residual Income and the Economic Value Added of the Bilbao division. b. (0.5 points) Interpret the results. What would you advise Elon Mask? (respond in a maximum of 5 lines, and use readable writing)

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