$5$:$491)$

Test your knowledge: Measure marketing perform...

QUESTION $3/4$

What is data analytics?

$1$ point

The process of monitoring and evaluating data to gain actionable insights

The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies

The process of determining which content and channels are responsible for generating leads, conversions, or sign$-$ups

The process of understanding how well a marketing strategy is meeting its goals

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