5. & 6. Question 5 (1 point) What type of value reflects the benefits and costs derived from product performance? a) Market Ob) Psychological Oc) Functional O d) Consequential Question 6 (1 point) ABC Company is segmenting its market by the number of customers purchasing and price sensitivity. Which of the following terms describes this type of segmentation? a) Demographic segmentation O b) Geographic segmentation O c) Behavioral segmentation d) Psychographic segmentation

What type of value reflects the benefits and costs derived from product performance? a) Market b) Psychological c) Functional d) Consequential Question 6 (1 point) ABC Company is segmenting its market by the number of customers purchasing and price sensitivity. Which of the following terms describes this type of segmentation? a) Demographic segmentation b) Geographic segmentation c) Behavioral segmentation d) Psychographic segmentation