5) A company decided to conduct a D market survey for its new MP3 player Page Ref: 387 which it had priced at $150. However, Objective: 1 in the survey, 95 percent of the AACSB: Analytic skills participants said that the maximum Difficulty: Moderate they would pay for the MP3 player is $100. This is an example of which of the following possible consumer reference prices? A) historical competitor price B) expected future price C) usual discounted price D) upper-bound price E) last price paid