5)

A) The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices. As a result Colgate-Palmolive Co. and Unilever Group, the makers of products such as Colgate toothpaste and Ben & Jerry's ice cream both reduced their earnings forecasts. Yet Procter & Gamble, another consumer products company did not. At P & G, innovation is a key attribute, allowing the company to update all 200 of their brands and to invent products such as Crest Whitestrips that consumers crave. P & G has also used its marketing know-how to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P & G of this information would indicate that the overall industry situation is a __________ while the innovation taking place at P & G is a __________.

strength; weakness

weakness; threat

threat; strength

opportunity; threat

opportunity; strength

B) The ends NEVER justify the means is associated with the following ethical philosophy:

Moral idealism

Utilitarianism

Deontology

Natural Law

C)

The eras of ___________ and_____________ refer to the Goods-Dominant Logic.

production; sales

marketing concept; relationship marketing

sales; relationship marketing

production; marketing concept

D)

Assume Starbucks decides to be open 24/7. What best characterizes the strategy they are pursuing?

new product development strategy

improving an existing product or service strategy

market penetration strategy

product line extension strategy

diversification strategy

E)

A question for thinkers:

I told you in class that the BCG business portfolio matrix expresses the dynamic life cycle of products, i.e. products usually go through several stages of this matrix in accordance with the product life cycle. Apply common sense: which of the following displays shows the most unusualproduct life cycle.

D

A

B

C

F)

IncorrectQuestion 50

0 / 2 pts

Which of the following is NOT an example of a service quality dimension?

homogeneity

empathy

assurance

responsiveness

reliability

J) In the department for internal medicine at Hospital ABC the infamous Professor Dr. C. Ruel-Butcher is known for his really bad, unfriendly bedside manners ("Your leg hurts? Toughen up!"). Patients do not like him at all! He falls short of which service quality dimension?

empathy

assurance

homogeneity

reliability

responsiveness

T)

Which philosophy/-ies tends to stipulate "there are no moral absolutes"?

Both 1) and 2)

1) Utilitarianism

2) Relativism

3) Moral idealism

4) "The Golden Rule"

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