5. As the Marketing Director of Lamborghini, you need to assess the market in terms of the potential to introduce a new SUV / crossover (premium) model. However, given Lamborghini's current strategy, it is unclear as to how the customers would perceive the company's move to a non-traditional product category (i.e., SUV/ crossover) as well as from the high-end luxury segment to the premium segment. a. What two types of marketing research methods would you employ to arrive at a decision? Explain how the two types of research would be effective in the case of Lamborghini? [8 marks) b. If you are asked to use primary research to collect data in the above context, which types would you use, and why? Identify any two advantages and two disadvantages of the two types of data collection. [12 marks)