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5 . Assume Bicycle Corp eliminates the intermediaries and starts to sell its products directly to retailers. The marketing manager is trying to determine what
Assume Bicycle Corp eliminates the intermediaries and starts to sell its products directly to retailers. The marketing manager is trying to determine what retail selling price to suggest to retailers for their new high speed racing bike. They have good relations with their retailers who will follow their suggested pricing. These retailers take a margin. Bicycle Corp. collected the data below.
Assume Bicycle Corp eliminates the intermediaries and starts to sell its products directly
to retailers. The marketing manager is trying to determine what retail selling price to
suggest to retailers for their new high speed racing bike. They have good relations with
their retailers who will follow their suggested pricing. These retailers take a margin.
Bicycle Corp. collected the data below.
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